Leading the way in Africa's ignored
and emerging youth football region.

Founded in 2013, Football for Good (FFG) unlocks the competitive advantages of frontier regions in East Africa to identify and develop youth football talent, deliver world-class training, education and character-building, and provide global opportunities to the youth, communities and partners it serves.

FFG PARTNERS WITH ascenT SOCCER

Uganda and Malawi come together to grow youth football, scholarships and global pathways across East Africa.  

Click Here to Learn More →

The CASE FOR FAIR TRADE FOOTBALL

Watch the FFG founder’s 10-year journey through Uganda and the opportunity that lies ahead for ‘Excellence in East Africa’.

Watch the Video →