Leading the way in Africa's ignored
and emerging youth football region.


Football for Good provides academy development, player identification and nurtures world-class youth soccer talent in East Africa that leads to new global club and market channels, youth opportunity and community development. 


About football for good

We are a social purpose business built on a proven global academy model that leads and seeds youth football in East Africa.  

Our Mission and Vision →

The probleM

East Africa has been all but shut out of global football, despite a passionate culture of the game, and peaceful and emerging economies.

Our Solution and Approach →