Leading the way in Africa's ignored
and emerging youth football region.


With over 10 years of experience, Football for Good (FFG) unlocks the competitive advantages of frontier regions in East Africa to identify and develop youth football talent, deliver world-class training, education and character-building, and provide global opportunities to the youth, communities and partners it serves. 


About football for good

FFG is a social business built on a proven global academy model that leads and seeds youth football in East Africa.  

Our Mission and Vision →

The probleM

East Africa has been shut out of global football, despite a deep culture of the game, and peaceful, growing economies.

Our Solution and Approach →